Introduced in 2000 as an in-house denim line for Swedish boutique, Weekday, the first Cheap Monday jean 'Tight' was born: an unwashed, very tight-fitted unisex stretch denim jean for the most broke day of the week…Monday. The quality & shockingly good prices resulted in an immediate success & the first 800 pairs sold out in a couple of weeks. Cheap Monday has since developed into a global brand with full scale collections yet, their goal remains the same: to offer pieces that compete with high-end brands both in attitude and fashion-level as well as in quality — always at an extremely good price.